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Branding vs. Marketing – What’s the difference?

Branding vs. Marketing – What’s the difference?

At Psyche Digital we offer both Marketing and Branding services, but oftentimes it's hard to explain where one ends and the other begins. So buckle up folks, here is a quick guide to help untangle the difference in branding and marketing.  Branding - Answering the...

Why Google My Business is Important for Your Digital Marketing Strategy

Why Google My Business is Important for Your Digital Marketing Strategy

Many marketing activities are directly aimed at addressing one important question: How will people find my business? In today’s digital marketing world, few free solutions offer such a direct answer as Google My Business. If you haven’t already, you should consider...

The Power of Web Forms and 3 Best Practices to Optimize Them

The Power of Web Forms and 3 Best Practices to Optimize Them

Your website is the hub of your business’s digital marketing presence. Are you making the most of the traffic you’re receiving to your website? If you’re not leveraging the power of web forms to collect potential customer information and enhance your customer...

How to Win Social Media with the 3 C’s

How to Win Social Media with the 3 C’s

Social media can feel overwhelming. There are so many channels, and you know it’s an important tool, but how do you use it? How do you reach your people? How do you grow your audience? How do you build content that connects with them? First, take a deep breath. Social...